Companies invest heavily in building brand equity. It is important to protect your brand and minimize revenue loss from threats such as counterfeiting and substitution. Consumption of counterfeited food and beverages can also pose health and safety risks. A May 2015 report by Allied Market Research called Global Anti-counterfeit Food and Beverage Packaging Market predicts that the anti-counterfeiting food packaging market is expected to reach $62.5 billion globally by 2020.
Download the article, Anti-Counterfeiting Technology for Packaging to learn more.
Originally published in Food in Canada.